IT market drivers

Digitalization of customers’ business continues to drive IT market growth. Customers aim to grow revenue through innovation and reduce costs by improved efficiency as well as to ensure long-term sustainability.

  • Emerging services are gaining ground while traditional services, such as infrastructure services, are seen as a source of cost reductions.

  • Cloud becomes the vital underpinning for digital transformation, and customers increasingly combine private and public clouds to enable business innovation and agility in a cost-efficient way.

  • Solutions supporting automated end-to-end application lifecycle management are gaining ground. These solutions enable faster innovation speed and reduced cost and time for the process to launch new products and services.

  • New technologies will enable a new data-centric ecosystem where individuals are provided with personalized experiences – in many cases, by new service providers utilizing automated service deliveries.

  • In line with the trend of sustainability becoming the new normal, customers see digital solutions as an enabler and facilitator of long-term sustainability in operations. For example, IT solutions will continue to reduce CO2 emissions through decreased energy consumption, material use or transportation.

  • Co-creation with partners and customers is becoming more important in order to make the best use of the new technologies for our customers and to accelerate innovation. This trend is accelerated by increasing openness, as open APIs (application programming interface) and open data make collaborative innovation possible.

Read more about the market around us.

The IT market is changing fast, also posing risks related to the management of change. Read more about risks related to our business environment.